Jakarta, 21 April 2015 - Unilever through the #brightFuture campaign organizes the #beliyangbaik program together with the World Wild Fund (WWF) and Hypermart to invite consumers to be active in creating a sustainable environment for a bright future. This is in line with Unilever's commitment to grow its business while reducing its environmental impact and increasing its positive impact on society. This commitment is outlined in the Unilever Sustainable Living Plan (USLP) strategy.

"Unilever Indonesia has grown and developed with the people of Indonesia for more than 82 years; and we want to continue to grow sustainably for decades and even hundreds of years to come. This can only be achieved if the growth of our business in Indonesia can bring positive benefits to the environment and the communities where we are located. The USLP strategy is a tangible manifestation of our intentions. The USLP sets out specific targets that we must meet to reduce our environmental footprint and increase our positive social impact, through initiatives throughout our business processes from upstream, where we select our raw materials, to downstream, where consumers use our products and dispose of their packaging," said Sancoyo Antarikso,Governance and Corporate Affairs Director & Corporate Secretary, PT Unilever Indonesia Tbk..

"Consumers, who are downstream in our business chain, are an absolute must if we are to create a brighter future through sustainable ways of doing business," said Sancoyo. Why? Because 68% of Unilever's carbon footprint is in the way consumers use products, such as cooking, washing, bathing and disposing of product packaging. The #beliyangbaik campaign is our way to engage and build consumer awareness in choosing and treating the products they use daily.

The #beliyangbaik campaign will run from April 21 to May 17, 2016. Consumers can contribute through various things, such as writing tips on how to preserve the environment in the comment column of Unilever's Facebook status with the hashtag #beliyangbaik. Consumers can also participate by coming to the brightfuture booth at Hypermart and joining the story competition on how to preserve the environment. "During this campaign period, every purchase of Lipton, Bango, Lifebuoy, Pepsodent, Domestos, Dove, Molto, Rinso and Pure It products at Hypermart, consumers automatically donate Rp 1,000 for the NEWtrees program, which is planting 10,000 trees in Jakarta, Jogjakarta and Tulungagung with WWF. We hope that through the collaboration between Unilever, WWF and Hypermart, more consumers will be moved to make a positive contribution to environmental sustainability," said Maria Dewanti Dwianto, Head of Corporate Communications, PT Unilever Indonesia Tbk.

The #beliyangbaik campaign invites consumers to be more careful in choosing daily necessities by paying attention to five things before buying a product, including: is the product function as needed?; where does the raw material used come from?; how is the product process made?; how does the product contribute to the environment and society?; is the product packaging recyclable?

"We are very excited to run the #beliyangbaik program with Unilever and Hypermart. Through #beliyangbaik, we hope to inspire consumers to make lifestyle changes, because knowing their rights and understanding consumer protection is not enough. Consumers also need to be careful in making decisions when buying daily necessities, especially knowing the potential environmental impact of the products to be purchased. Why is that? Because consumers have the power to preserve the earth from the products they use," said Nyoman Iswarayoga, Director of Communication and Advocacy of WWF Indonesia.

Meanwhile, Director of Public Relation & Communication MPPA Retail, Danny Kojongian welcomed the #beliyangbaik program initiative, "We really welcome Unilever's initiative to invite Hypermart to participate in this program because this program is in line with our social responsibility policy. Environmental conservation requires the active participation of all parties, not only Unilever & Hypermart but also consumers, therefore we invite all Hypermart consumers and the people of Indonesia to actively participate in this program."

The Mom Sweet Mom group represented by Novita Angie, Mona Ratuliu and Meisya Siregar were very enthusiastic in inviting consumers to participate in this program "As mothers, we certainly have a desire for our children to live more comfortably and enjoy a sustainable environment in the future. By understanding the 5 things before buying daily necessities, we are not only giving our family what they need, but also investing in environmental sustainability for a better future for our children."

"The #beliyangbaik campaign is just one of the many concrete actions that Unilever Ind
onesia to implement sustainable business principles, especially in reducing the impact on the environment," added Sancoyo.

Upstream, Unilever has carried out various initiatives that provide tangible results in reducing the carbon footprint, including until 2014, 48% of raw materials for Unilever products were obtained from sustainable agricultural sources and the welfare of farmers, which is a 34% increase from 2011. Then, Unilever has also carried out energy efficiency and reduced direct energy use. As a result, 20.8% of carbon emissions have been reduced. Through the waste treatment system, Unilever has managed to reduce 23.35% of water consumption. In addition, Unilever also maximizes the size of product packaging and uses recycled cartons in packaging, to reduce fuel emissions during the distribution process, 90% of the transport load power is increased so that more products are delivered in one trip. In waste management, Unilever has developed 1,272 Waste Banks that have successfully collected up to 3,425 tons of waste to increase recycling activities, especially post-use packaging waste.

"In other words, the #beliyangbaik campaign complements our efforts to reduce our carbon footprint, through an activity that engages consumers and communities. With more and more people getting involved and taking small actions that are tangible and consistent, we are confident that a brighter future will undoubtedly be realized." concluded Sancoyo Antarikso.