Picture 1.1 WWF-Indonesia's Climate and Market Transformation Program Director, Irfan Bakhtiar was one of the speakers in a talkshow at Palmex 2025

Indonesia is known as the world's largest palm oil producer. Based on GAPKI data, the production of CPO (Crude Palm Oil) and PKO (Palm Kernel Oil) produced by the Indonesian palm oil sector in 2024 reached 52.76 million tons. This large volume underscores the urgency for Indonesia to strengthen its commitment to responsible and sustainable production. This is also an effort to maintain competitiveness in the global market and meet the demands of consumers who are increasingly environmentally and socially concerned. The principle of sustainability refers to production that considers economic, social and ecological balance, and ensures traceability in the palm oil supply chain.

In response to this problem, WWF-Indonesia has been pushing for alternative solutions to palm oil sustainability by utilizing application-based technology called Hamurni since 3 years ago. Hamurni, is a practical, inclusive and scalable digital tool for mapping and traceability of commodity supply chains, including palm oil. Hamurni aims to empower independent smallholders and transform the palm oil industry towards a transparent, inclusive and sustainable industry.

A detailed explanation of the Hamurni app was delivered by, Irfan Bakhtiar, WWF-Indonesia's Director of Climate and Market Transformation in a Talkshow with the theme "Beyond Traceability: Technology Strategies for a Sustainable Palm Oil Industry" at the Palmex 2025 event on May 15, 2025 at JIEXPO Kemayoran, Jakarta.

He explained that the Hamurni application developed by WWF-Indonesia is able to trace the origin of FFBs (ripe oil palm fruits) that are ready to be harvested so that they are finally accepted by palm oil mills (PKS) to be processed into crude palm oil (CPO). Hamurni, he added, is a form of exploration and innovation on how digital technology can go beyond traceability to drive real systemic transformation in the palm oil sector.

Picture 1.2 Talkshow resource person Beyond Traceability: Technology Strategies for a Sustainable Palm Oil Industry. (From Left) Dr. M. Windrawan (RSPO), Pujuh Kurniawan (Wilmar International), Ainu Rofiq (Koltiva), Irfan Bakhtiar (WWF Indonesia)

WWF-Indonesia has collected data from 3,132 oil palm farmers in various regions in Indonesia such as:

1. Pelalawan, Riau

2. Kuantan Singingi, Riau

3. Katingan, Central Kalimantan

4. Kapuas Hulu, West Kalimantan

5. Sintang, West Kalimantan

In the 3 years that Hamurni has been operating, the challenges faced include the low number of farmers recording, the limited number of assistants for users, and the limited internet access at the location.

Figure 1.3 WWF Indonesia's Climate and Market Transformation Program Director, Irfan Bakhtiar explains the Hamurni app

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WWF-Indonesia also sees great opportunities behind the challenges, especially considering that there are 2.4 million households cultivating 6.21 million hectares of oil palm or 40.5% of the total national oil palm land area (BPS, 2023) that require traceability applications and potentially use Hamurni.

For now WWF-Indonesia will connect Hamurni with the National Dashboard of Indonesian Sustainable Commodity Data and Information. In the future WWF-Indonesia will develop traceability applications for other commodities such as rubber and coffee, which will support the sustainability efforts of plantation commodities in Indonesia.